Lior comes to Keshet with rich experience in managing communication and marketing systems in leading business and social organizations. In her recent role, she managed PR, established the social media department of a recognized academic institution, where she led content strategy, developed strategic relationships, and built engaged interest communities. Lior holds a master’s degree in organizational consulting and development and a bachelor’s degree in behavioral sciences and psychology. Lior lives in Rishon LeZion with her partner Itzik and their three children: Uri, Ido, and Yuval.